Marketing handbook / 
edited by Michael Rines 
 - 2nd ed. 
 - Aldershot, Hants :  Gower,  1981 
 - 372 p. :  ill. ;  24cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0566022001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing