TY  - BOOK
AU  - Lipson,Harry Aaron,1919-
AU  - Darling,John R.
TI  - Marketing fundamentals: text and cases
SN  - 0471541052
PY  - 1974///
CY  - Wiley
PB  - New York
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -