Lipson, Harry Aaron, 1919- <br/><br/>
Marketing fundamentals  text and cases 
/ by Harry A. Lipson and John R. Darling 
 - Wiley :  New York,  1974 
 - xiii, 576 p.:  illus.;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471541052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies