Elam, Houston G. <br/><br/>
Marketing for the non-marketing executive 
/ Houston G. Elam, Norton Paley 
 - AMACOM :  New York,  1978 
 - ix, 261 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814454658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing