Berry, Leonard L., 1942- <br/><br/>
Marketing for the bank executive 
/ Edited by Leonard L. Berry and L. A. Capaldini 
 - Petrocelli Books :  New York,  1974 
 - xiii, 382 p.:  illus.:  24 cm. 
<br/><br/>Bibliography: p. 372-377. 
<br/><br/><label>ISBN: </label>0884052907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing