Forsyth, Patrick <br/><br/>
Marketing for non-marketing managers 
Patrick Forsyth 
 - London :  Pitman Pub.,  1993 
 - xv, 176 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0273601415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing