TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 0133956253
PY  - 1996///
CY  - Upper Saddle River, N. J.
PB  - Prentice-Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourist trade
N1  - includes bibliographical references and index
ER  -