Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - Upper Saddle River, N. J. :  Prentice-Hall,  1996. 
 - 704 p. :  ill. ;  25 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0133956253  RM156.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourist trade--Marketing.