The marketing digest / 
edited by Michael J. Thomas and Norman E. Waite. 
 - London :  Heinemann,  1988. 
 - 434 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0434919403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.