TY  - BOOK
AU  - O'Dell,William F.
AU  - Ruppel,Andrew C.
AU  - Trent,Robert H.
TI  - Marketing decision making: analytic framework and cases 
SN  - 053819510X
PY  - 1979///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Decision making
KW  - Case studies
N1  - Includes bibliographies and index
ER  -