O'Dell, William F. <br/><br/>
Marketing decision making :  analytic framework and cases / 
William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. 
 - 2nd ed. 
 - Cincinnati :  South-Western Pub. Co.,  1979. 
 - vi, 362 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>053819510X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Decision making--Case studies.