Marketing communications :  theory and research / 
Editors Michael J. Houston, Richard J. Lutz. 
 - Chicago :  American Marketing Association,  1985. 
 - 220 p. ;  8 cm. 
 - Pcoceedings series / American Marketing Association .
<br/><br/><label>ISBN: </label>0877571775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Congresses.