TY  - BOOK
AU  - Cox,Keith K.
AU  - Enis,Ben M.
TI  - Marketing classics: a selection of influential articles 
SN  - 0205113796
PY  - 1988///
CY  - Inc., Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographies and index
ER  -