Marketing classics :  a selection of influential articles / 
compiled by Ben M. Enis, Keith K. Cox. 
 - 6th edition. 
 - Inc., Boston :  Allyn and Bacon,  1988. 
 - xii, 544 p. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0205113796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.