TY  - BOOK
AU  - Cox,Keith K.
TI  - Marketing classics: a selection of influential articles 
SN  - 0205057152
PY  - 1977///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Addresses, essays, lectures
N1  - Includes bibliographical references and index
ER  -