Marketing classics :  a selection of influential articles / 
compiled by Ben M. Enis, Keith K. Cox. 
 - 3rd ed. 
 - Boston :  Allyn and Bacon,  1977. 
 - xvii, 461 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205057152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.