Stern, Louis W.,  1935-. <br/><br/>
Marketing channels / 
Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 
 - 5th ed. 
 - Upper Saddle River, N. J. :  Prentice-Hall,  1996. 
 - 576 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0132058650  RM187.44 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.