Stern, Louis W., 1935-.

Marketing channels / (by) Louis W. Stern, Adel I. El-Ansary. - 2nd ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1982. - 588 p. : ill. ; 25 cm. - The Prentice-Hall series in marketing. .

Includes index.


Marketing channels.