MacStravic, Robin E. Scott. <br/><br/>
Marketing by objectives for hospitals / 
By Robin E. Scott MacStravic. 
 - Germantown, Md. :  Aspen Systems Corp.,  1980. 
 - 280 p. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0894431749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitals--Marketing.<br/>Economic, Hospital.<br/>Marketing of health serivces.