TY  - BOOK
AU  - Richardson,John I.
TI  - Marketing Australian travel and tourism: principles and practice 
SN  - 1862504628
PY  - 1996///
CY  - Melbourne
PB  - Hospitality Press
KW  - Tourist trade
KW  - Australia
KW  - Marketing
KW  - Travel
N1  - Includes bibliographical references : p. 358-364
ER  -