TY  - BOOK
AU  - Berry,Leonard L.
AU  - Hensel,James S.
TI  - Marketing and the social environment: : a readings text 
SN  - 0884050238
PY  - 1973///
CY  - New York
PB  - Petrocelli Books
KW  - Marketing
KW  - Social aspects
KW  - Management
N1  - Bibliography : p. 409-413
ER  -