TY  - BOOK
AU  - Jefkins,Frank William
TI  - Marketing and PR media planning
SN  - 008018085X
PY  - 1974///
CY  - New York
PB  - Pergamon Press
KW  - Marketing
KW  - Public relations
KW  - Advertising media planning
N1  - Bibliography : p. 247-248
ER  -