TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
TI  - Marketing a new product: its planning,development and control 
SN  - 0805341021
PY  - 1978///
CY  - Menlo Park, Calif.
PB  - Benjamin/Cummings Pub. Co.
KW  - Product management
N1  - Includes bibliographies and index
ER  -