Hisrich, Robert D. <br/><br/>
Marketing a new product :  its planning,development and control / 
Robort D Hisrch (and) Michael P Peters. 
 - Menlo Park, Calif. :  Benjamin/Cummings Pub. Co.,  1978. 
 - 357 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0805341021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.