Cunningham, William H. <br/><br/>
Marketing, a managerial approach / 
William H. Cunningham, Isabella C.M. Cunningham. 
 - Cincinnati :  South-Western Pub. Co.,  1981. 
 - ix, 662 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.