Marketing :  theory and practice / 
Michael J. Baker ... [et al.]. 
 - 2nd ed. 
 - London :  MacMillan,  1983. 
 - 426 p. ;  25 cm. 
 - Macmillan studies in marketing management .
<br/><br/> Includes notes, references and index. 
<br/><br/><label>ISBN: </label>0333353927  hard 0333353994  paper 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.