Hansen, Harry L.,  1911-. <br/><br/>
Marketing :  text and cases / 
Harry L. Hansen. 
 - 4th ed. 
 - Homewood, Ill. :  R. D. Irwin,  1977. 
 - xiii, 882 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256016429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.