Markin, Rom <br/><br/>
Marketing :  strategy and management / 
Rom Markin. 
 - 2nd ed. 
 - New York :  Wiley,  1982. 
 - 672 p. :  ill. ;  24 cm. 
 - The Wiley series in marketing  0273-2955 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.