Hasty, Ronald W. <br/><br/>
Marketing / 
Ronald W. Hasty, R. Ted Will. 
 - San Francisco :  Canfield Press,  1975. 
 - xi, 404 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography : p. 385-394. 
<br/><br/><label>ISBN: </label>0063894076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Social aspects.<br/>Marketing--Case studies.