Markin, Rom <br/><br/>
Marketing / 
Rom Markin. 
 - New York :  Wiley,  1979. 
 - lxii, 701 p. :  ill. ;  25 cm. 
 - Wiley series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471019992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.