Mason, J. Barry <br/><br/>
Marketing :  principles and strategy / 
J. Barry Mason, Hazel F. Ezell. 
 - Plano, Texas :  Business Publications Inc.,  1987. 
 - 810 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256029393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.