Mellott, Douglas W.,  b.1934-. <br/><br/>
Marketing :  principles and practices / 
Douglas W. Mellott, Jr. 
 - Reston, Va. :  Reston Pub. Co.,  1978. 
 - xii, 416 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0879094559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.