Murphy, Patrick E.,  1948-. <br/><br/>
Marketing / 
Patrick E. Murphy, Ben M. Enis. 
 - Glenview, Ill. :  Scott  Foresman,  1985. 
 - xvi, 654 p. :  ill. ;  28 cm. 
 - Scott, Foresman series in marketing .
<br/><br/><label>ISBN: </label>0673159256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.