TY  - BOOK
AU  - Mandell,Maurice I.
AU  - Rosenberg,Larry J.
TI  - Marketing
SN  - 0135562252
PY  - 1981///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Marketing management
N1  - Edition for 1977 by L. J. Rosenberg; Includes bibliographical references and index
ER  -