Mandell, Maurice I. <br/><br/>
Marketing / 
Maurice I. Mandell, Larry J. Rosenberg. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1981. 
 - 653 p. :  ill. ;  24 cm. 
<br/><br/> Edition for 1977 by L. J. Rosenberg. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135562252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.