Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 3rd ed. 
 - New York :  MacMillan,  1987. 
 - xxvi, 744 p. :  ill. ;  24 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0023344105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.