Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 2nd ed. 
 - New York :  MacMillan,  1985. 
 - 1 v. (various pagings). :  ill. ;  25 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.