TY  - BOOK
AU  - Giles,G.B.
TI  - Marketing
T2  - The M & E handbook series
SN  - 0712112901
PY  - 1978///
CY  - Plymouth
PB  - Macdonald & Evans
KW  - Marketing management
KW  - Marketing
N1  - Bibliography : p. 236-237
ER  -