Giles, G. B. <br/><br/>
Marketing / 
G.B. Giles. 
 - 3th ed. 
 - Plymouth :  Macdonald & Evans,  1978. 
 - 246 p. ;  18 cm. 
 - The M & E handbook series .
<br/><br/>Bibliography : p. 236-237. 
<br/><br/><label>ISBN: </label>0712112901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Marketing.