Russ, Frederick A. <br/><br/>
Marketing / 
Frederick A. Russ, Charles A. Kirkpatrick. 
 - Boston :  Little Brown & Co.,  1982. 
 - 582 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0316762725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.