TY  - BOOK
AU  - Robicheaux,Robert A.
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: contemporary dimensions 
SN  - 0395250072
PY  - 1977///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Addresses, essays, lectures
N1  - Includes bibliographical references
ER  -