Marketing :  contemporary dimensions / 
Robert Robicheaux, William M. Pride, O.C. Ferrell. 
 - Boston :  Houghton Mifflin,  1977. 
 - xiii, 427 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0395250072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures.