Schoell, William F. <br/><br/>
Marketing :  contemporary concepts and practices / 
William F. Schoell, Thomas T. Ivy. 
 - 2nd. ed. 
 - Boston, Mass. :  Allyn and Bacon,  1985. 
 - 685 p. :  ill. ;  24 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0205082645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.