Schewe, Charles D.,  1942- <br/><br/>
Marketing  concepts and applications 
Charles D. Schewe, Reuben M. Smith. 
 - New York :  McGraw-Hill Book,  1980. 
 - 665 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>007055272X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Problems, exercises, etc.