TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: basic concepts and decisions test bank 
SN  - 0395364922
PY  - 1985///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Problems, exercises, etc
ER  -