Pride, William M. <br/><br/>
Marketing :  basic concepts and decisions test bank / 
William M. Pride, O.C. Ferrell. 
 - 4th ed. 
 - Boston :  Houghton Mifflin,  1985. 
 - various pagings ;  28 cm. 
<br/><br/><label>ISBN: </label>0395364922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Problems, exercises, etc.