Pride, William M. <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride, O. C. Ferrell. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  1980. 
 - xxiii, 754 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0395280591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.