Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
by Philip Kotler and Gary Armstrong. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1997. 
 - 585 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0132631202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.