TY  - BOOK
AU  - Frank,Ronald Edward,1933-
AU  - Massey,William F
AU  - Wind,Yoram
TI  - Market segmentation
SN  - 0135575796
PY  - 1972///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Market segmentation
N1  - Bibliography:  p. 255-279
ER  -