Frank, Ronald Edward, 1933- <br/><br/>
Market segmentation 
/ by Ronald E. Frank, William F. Massey and Yoram Wind 
 - Englewood Cliffs, N.J.  Prentice-Hall  1972 
 - xii, 292 p. : illus. ; 25 cm. 
<br/><br/>Bibliography:  p. 255-279. 
<br/><br/><label>ISBN: </label>0135575796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation